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“Making of” Jon Julio Ad
For Be-Mags second photoissue (sept. 2006/ Issue 21) we wanted to have
something special. Something special for a very special person: Words on the advertising:
The world needs leaders. They are often loud, arrogant men who are feared more
than admired. Then there are the few who lead from among the crowd, not from in
front of it. These people influence by spreading ideas, proving themselves when the
time comes, and respecting their peers. These are the special people, the ones who
stand the test of time, and the trends that come and go. For skaters, Jon Julio is that
leader. A calm, friendly demeanor; unparalleled dedication, and a hunger to try new
things has made Jon more than a talented skater, more than an owner, and more
than a star. The fold-out advertisement is printed over three pages (which only happened once in rollerblading history). Additionally you can find a Ucon guide flyer in the same issue of Be-Mag. Buy it and support Be-Mag! Watch the Making Of (10 Mb)
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