Ucon is simply an acronym for 'Urban CONquest'. Just because an architect designed a building or object for a specific purpose does not necessarily mean that we should all adhere to this notion. 'UCON' is a calling to take advantage of the architecture that surrounds us in an open-minded light. Skaters have always perceived their surroundings in a far more creative viewpoint than the average member of the public. The art of street skating, 'Architecture Acrobatics', is the fundamental ethos behind our designs, sticker campaigns and ads.