Jona Crossbody Bag

The future of recycling lies within the textile industry itself. While most recycled bags still rely on plastic bottles, we use discarded textiles as our raw material. By turning textile waste back into high-quality polyester yarns, we help keep valuable materials in circulation where they belong - not ending up in landfills or being burned. We believe the future of recycling lies within the textile industry itself.

Material innovation alone isn’t enough. Circularity starts with product design. That’s why we rethink materials, construction and components from the ground up – making future recycling part of the design process from the very beginning.

Our ambition is to design products that can be made into textiles again. Again. And again.

Original is a soft, linen-like material made from 96 percent recycled textiles, with a waterproof coating and PFA-free impregnation. It pairs the look of a robust canvas classic with a soft, pleasant feel and everyday weather protection.