Rethinking Production

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About

Rethinking Production

Rethought. Redesigned. Reinvented.

We live in times that require new approaches. Times in which we need to free ourselves from outdated views. Using fewer and better materials is deeply rooted in the DNA of our company. As a value-driven company, we share common convictions and want to lead the circular economy in our field.

Instead of PET bottles from the beverage industry, we now recycle textile waste. A circular economy means that each sector is responsible for its waste. We use textile waste in every component where it works technically, and we design our products for long use.

For us, a capsule collection is not enough. In 2023, we launched our first series made from recycled textile waste. In 2024, we transformed our production step by step, so that since 2025 our Lotus Infinity, Moss and Air series have been based on textile recycling. We share what we learn and hope others will follow. The industry needs to rethink - better today than tomorrow.

What are the key improvements for the products?

1

Largest possible percentage of recycled textiles

2

Extended lifetime

3

Less virgin material

4

Designed for the circular economy

What would such a reinvention look like on a backpack?

Good design doesn't always have to look 'eco'. In our case, you can hardly tell the difference. Often they are not visible, because we look where no one looks. Hard plastics and foams are hidden in every backpack sold today. We have found a way to avoid all of that and use textile waste instead.

See how it works - step by step:

Textile
Waste

Rough
Shredded

Fine
Shredded

Felted

Filler

What are the key innovations used in the products?

We have already implemented these measures in production for all products that use our textile recycling concept:

Steps into circular textile production to replace linear textile production
Recycled textile waste replaces recycled plastic bottles in fiber production
Recycled textile waste is used to make hard felt sheets and replaces PP (Polypropylene) sheets to provide stability
Recycled textile waste is used to make soft felt sheets and replace PE (Polyethylene) foams for cushioning
Depolymerization and mechanical recycling is used depending on the source of waste
Mechanical stretch is made from PET instead of Elastane
Dope dye replaces the conventional dye method
Dope dye reduces CO₂e (carbon dioxide equivalent) emissions, energy, chemicals and water massively in production
Dope dye provides higher UV stability (Ultraviolet radiation by sun)
Dope dye provides better color fastness to rubbing
Shoulder straps are made by light-weight spacer fabric from recycled textiles

Additionally, for the Lotus Infinity Series:

Roll-tops are equipped with a specially developed material to provide flexibility and high durability at the same time
Half of the material is made from recycled textile waste and dope-dyed

What does this change for the textile industry?

We hope to initiate pressure on the textile industry with the following measures:

Strong focus on circular textile production to replace linear textile production
Establishment of depolymerization of textile waste (upcycling) instead of recycling of plastic bottles from the beverage industry
Establishment of the fiber-to-filler process (downcycling) for mixed textiles that would otherwise be incinerated
Establishment of the dope dyeing process
Transparent communication to accelerate change in the industry

What can everyone do to accelerate change?

Stay up to date - we have prepared information on all topics for you, which you can access via the links below
Look closely at the next purchase and ask the companies how far-reaching their measures are

More Information

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