
Rethought. Redesigned. Reinvented.
We live in times that require new approaches. Times in which we need to free ourselves from outdated views. Sustainability is deeply rooted in the DNA of our company. As a value-driven company, we share common convictions and want to lead the circular economy in our field.
Instead of PET bottles from the beverage industry, we now recycle textile waste. A circular economy means that each sector is responsible for its waste. We aim to use textile waste in each product to the maximum extent possible. In doing so, we want to design them to create durable products with low emissions.
For us, a capsule collection is not enough. We will have gradually extended these innovations to the entire collection by 2024. We want to take a leading role and hope for imitators. The industry needs to rethink - and better today than tomorrow.
For us, a capsule collection is not enough. We will have gradually extended these innovations to the entire collection by 2024. We want to take a leading role and hope for imitators. The industry needs to rethink - and better today than tomorrow.
What are the key improvements for the products?
1
Largest possible percentage of recycled textiles
2
Extended lifetime
3
Reduced ecological footprint
4